Additional Resources & Helpful Links



An Idea Boxx affiliated company, ProNatural Brands, based in Victor, NY,specializes in naturally-derived, citric acid based cleaners, sanitizers and disinfectants. 

 LEXX is the Company’s flagship product.  The LEXX Disinfectant is listed on theEPA List N (#91452-1) for efficacy against the virus that causes COVID-19.  

 The EPA List can be found at  Just enter Registration number 91452-1 to see the LEXX listing.  

 LEXX Disinfectant is available in gallons, both unscented and vanilla fresh scent.The gallons are concentrated so 1 gallon = 32 gallons of disinfectant. 

 The price per gallon is $76.95 plus shipping and can be purchased through out HydraRinse Shop at

 You must first create an account at to place an order onthe site.  Please allow up to one business day for your account to beapproved and established.  

For more information about the company or the ProNatural Brands product line, please visit


New York Forward Loan Fund (NYFLF)

The New York Forward Loan Fund (NYFLF) is a new economic recovery loan program aimed at supporting New York State small businesses, nonprofits and small landlords as they reopen after the COVID-19 outbreak and NYS on PAUSE.  The NYFLF targets the state’s small businesses with 20 or fewer full-time equivalent (FTE) employees (90% of all businesses), nonprofits and small landlords that have seen a loss of rental income.  The NYFLF is specifically timed to support businesses and organizations as they proceed to reopen and have upfront expenses to comply with guidelines (e.g., inventory, marketing, refitting for new social distancing guidelines) under the New York Forward Plan.   

Pre-applications for the New York Forward Loan Fund are now open.  Priority will be given to industries and regions that have been reopened.  This is not a first-come, first-served loan program. Applications will be reviewed on a rolling basis as regions and industries reopen. 

For small businesses and nonprofits that are in industries and regions that have not yet reopened, you are encouraged to prepare your pre-application in advance by taking advantage of the application preparation resources available here.  

  • Small businesses and nonprofits must employ 20 or fewer full-time equivalent (FTE) employees; 
  • Small businesses must have gross revenues of less than $3 million per year;
  • Nonprofits must provide direct services and have an annual operating budget of less than $3 million per year; and
  • Have not received a loan from either SBA Paycheck Protection Program (PPP) or SBA Economic Injury Disaster Loan (EIDL) for COVID-19 in 2020.

Clickhere for more information on how to apply



Paycheck Protection Program: As of April 16, the $349 billion appropriated for this program has been approved and the SBA is currently not accepting additional applications from lenders. The Congressman has been pushing for a straight increase to funding for the program for the last week and it remains a top priority. Treasury and the SBA also continue to provide additional information and guidance, including application requirements for self-employed individuals, the most up-to-date information can be found here.

Economic Injury Disaster Loan Program: As of April 16, the SBA is currently not accepting additional applications based on available appropriations funding. However, applicants who have already submitted their applications will continue to be processed on a first-come, first-served basis. Similar to the PPP funding, the Congressman is pushing for an increase in the funding for the program.

Despite the current, temporary, lapse in funding for the SBA programs, there are still additional provisions available or businesses.

Employee Retention Tax Credit: this refundable and advanceable credit is available to employers whose businesses were fully or partially suspended due to COVID-19, or whose gross receipts declined by more than 50%. The most up-to-date information, including forms to claim an advance of the credit, can be found here.

Deferral of the Payroll Tax Payments for Employers: Employers can delay the payment of their 2020 payroll taxes (6.2% of FICA taxes) until 2021 and 2022, leading to approximately $300 billion of extra cash flow for businesses. The IRS recently released a FAQ on the deferral, clarifying that there is no penalty or interest on the deferral, and that self-employed individuals may defer the payment of 50% of the social security tax on self-employment income.

Mortgages: both Fannie Mae and Freddie Mac have COVID-19 specific relief options, including for homeowners, lenders, and servicers.

Internal Revenue Service: the IRS continues to delay filing and payment deadlines in order to provide flexibility to individuals and businesses. Yesterday they announced a postponement, to July 15, of approximately 300 different filing, payment, and administrative deadlines.

Essential Employee EO related to face masks


REMINDER: If your business is part of an exempt industry/function on the essential list then you do NOT have to submit an application.

REMINDER: Even if your business is deemed essential, please take all practical steps to reduce density by allowing remote working and implementing social distancing.

REMINDER: To help keep up with the quickly changing response to the COVID-19 pandemic, below are some important resources related to the economic impacts for businesses and workers…

  • Governor Cuomo’s Executive Orders reducing in-office workforce by 100% for non-essential businesses:
  • Businesses able/interested in supporting the pandemic response with needed supplies or products should send an email to
  • ESD has set up a web portal and FAQ page for individuals and businesses with business-related COVID-19 issues and questions. They also have a complete webpage of COVID-19 info.
  • SBA has approved a statewide disaster declaration for New York. Eligible small businesses may now apply for SBA Economic Injury Disaster Loans (EIDL) online.
  • DOL has been working hard to keep up with the new demand for Unemployment Insurance and has instituted new rules that include extended hours and restrictions about when to file based on your last name. Details can be found here.
  • DOL is also reminding businesses of its Shared Work Program that can provide an alternative to laying off employees during business downturns by allowing workers to work a reduced work schedule and collect partial unemployment insurance benefits for up to 26 weeks. Instead of cutting staff, you are able to reduce the number of hours of all employees or just a certain group. Further details may be found here.
  • New York State’s Coronavirus page can be found here.